<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Technically.Law</title><description>Timothy Shields writes about technology law, data privacy, intellectual property, and what software is doing to legal practice.</description><link>https://technically.law/</link><language>en-us</language><item><title>&quot;Reasonable security&quot;: what the FTC&apos;s latest SaaS order means for your startup</title><link>https://technically.law/writing/reasonable-security-ftc-saas-order/</link><guid isPermaLink="true">https://technically.law/writing/reasonable-security-ftc-saas-order/</guid><description>A consent order against a SaaS CRM whose weak security let attackers walk off with $186 million is not a story about someone else. It is a roadmap for what regulators now expect.</description><pubDate>Sat, 25 Apr 2026 00:00:00 GMT</pubDate><category>tech</category><category>data privacy</category><category>ftc</category><category>saas</category><category>security</category></item><item><title>Vendor diligence is the new sales channel</title><link>https://technically.law/writing/vendor-diligence-is-the-new-sales-channel/</link><guid isPermaLink="true">https://technically.law/writing/vendor-diligence-is-the-new-sales-channel/</guid><description>Procurement and security review are now where SaaS deals are won or lost. The companies that treat the questionnaire as a sales asset have a real advantage.</description><pubDate>Mon, 20 Apr 2026 00:00:00 GMT</pubDate><category>tech</category><category>saas</category><category>procurement</category><category>security</category><category>sales</category></item><item><title>Business associate agreements for non-clinical wellness apps</title><link>https://technically.law/writing/baas-for-non-clinical-wellness-apps/</link><guid isPermaLink="true">https://technically.law/writing/baas-for-non-clinical-wellness-apps/</guid><description>Wellness platforms partnering with healthcare providers keep signing BAAs without understanding what they are signing. The recent enforcement uptick is a useful prompt to look again.</description><pubDate>Mon, 13 Apr 2026 00:00:00 GMT</pubDate><category>wellness</category><category>hipaa</category><category>baa</category><category>vendor-contracts</category><category>compliance</category></item><item><title>Why your social handle is not a trademark</title><link>https://technically.law/writing/social-handle-is-not-a-trademark/</link><guid isPermaLink="true">https://technically.law/writing/social-handle-is-not-a-trademark/</guid><description>Creators routinely conflate owning a username with owning the underlying brand. The trademark register treats the two very differently.</description><pubDate>Mon, 06 Apr 2026 00:00:00 GMT</pubDate><category>creators</category><category>trademark</category><category>ip</category><category>brand-protection</category><category>creator-economy</category></item><item><title>AI agents and the legal meaning of agent</title><link>https://technically.law/writing/ai-agents-and-the-legal-meaning-of-agent/</link><guid isPermaLink="true">https://technically.law/writing/ai-agents-and-the-legal-meaning-of-agent/</guid><description>The word &apos;agent&apos; in &apos;AI agent&apos; borrows from a legal concept with two centuries of doctrine behind it. The borrowing is creating problems.</description><pubDate>Mon, 30 Mar 2026 00:00:00 GMT</pubDate><category>tech</category><category>ai</category><category>agents</category><category>agency-law</category><category>liability</category></item><item><title>Washington&apos;s My Health My Data Act applies to you</title><link>https://technically.law/writing/washington-my-health-my-data-applies-to-you/</link><guid isPermaLink="true">https://technically.law/writing/washington-my-health-my-data-applies-to-you/</guid><description>Operators outside Washington keep concluding the law does not reach them. Most of them are wrong, and the obligations are not light.</description><pubDate>Mon, 23 Mar 2026 00:00:00 GMT</pubDate><category>wellness</category><category>my-health-my-data</category><category>washington</category><category>health-privacy</category><category>compliance</category></item><item><title>Dark patterns rules are about to reach the creator economy</title><link>https://technically.law/writing/dark-patterns-creator-economy/</link><guid isPermaLink="true">https://technically.law/writing/dark-patterns-creator-economy/</guid><description>The FTC and state regulators have spent years sharpening the dark-patterns doctrine on subscriptions and checkout flows. The next surface is creator monetization.</description><pubDate>Mon, 16 Mar 2026 00:00:00 GMT</pubDate><category>creators</category><category>ftc</category><category>dark-patterns</category><category>monetization</category><category>consumer-protection</category></item><item><title>What the Florida Digital Bill of Rights actually does</title><link>https://technically.law/writing/florida-digital-bill-of-rights-actually-does/</link><guid isPermaLink="true">https://technically.law/writing/florida-digital-bill-of-rights-actually-does/</guid><description>Florida&apos;s privacy law was framed as &apos;Big Tech only&apos; when it passed. The thresholds are narrower than that, and the outline of who actually has to comply is worth understanding.</description><pubDate>Mon, 09 Mar 2026 00:00:00 GMT</pubDate><category>tech</category><category>florida</category><category>data-privacy</category><category>fdbr</category><category>compliance</category></item><item><title>Health claims after the FTC&apos;s latest wellness consent order</title><link>https://technically.law/writing/ftc-wellness-claims-substantiation/</link><guid isPermaLink="true">https://technically.law/writing/ftc-wellness-claims-substantiation/</guid><description>A recent consent order against a wellness brand for unsupported claims is a useful map of what the agency now expects the substantiation file to look like.</description><pubDate>Mon, 02 Mar 2026 00:00:00 GMT</pubDate><category>wellness</category><category>ftc</category><category>health-claims</category><category>substantiation</category><category>wellness</category></item><item><title>Section 230 and the platform problem creators keep running into</title><link>https://technically.law/writing/section-230-and-the-platform-problem/</link><guid isPermaLink="true">https://technically.law/writing/section-230-and-the-platform-problem/</guid><description>Section 230 is supposed to protect platforms. The way it functions in 2026 also protects platforms from the creators they host.</description><pubDate>Mon, 23 Feb 2026 00:00:00 GMT</pubDate><category>creators</category><category>section-230</category><category>platforms</category><category>speech</category><category>creator-economy</category></item><item><title>SOC 2 will not save you in diligence</title><link>https://technically.law/writing/soc-2-will-not-save-you-diligence/</link><guid isPermaLink="true">https://technically.law/writing/soc-2-will-not-save-you-diligence/</guid><description>Founders treat the SOC 2 report as a finish line. Buy-side diligence teams treat it as the floor of a much longer conversation.</description><pubDate>Mon, 16 Feb 2026 00:00:00 GMT</pubDate><category>tech</category><category>m-and-a</category><category>diligence</category><category>soc-2</category><category>security</category></item><item><title>Telehealth across state lines after the latest enforcement actions</title><link>https://technically.law/writing/telehealth-state-licensure-2026/</link><guid isPermaLink="true">https://technically.law/writing/telehealth-state-licensure-2026/</guid><description>The pandemic-era licensure flexibilities are gone, and state medical boards in 2026 are pursuing telehealth providers with renewed focus.</description><pubDate>Mon, 09 Feb 2026 00:00:00 GMT</pubDate><category>wellness</category><category>telehealth</category><category>licensure</category><category>state-regulation</category><category>compliance</category></item><item><title>FTC endorsement disclosures, version 2026</title><link>https://technically.law/writing/ftc-endorsement-disclosures-2026/</link><guid isPermaLink="true">https://technically.law/writing/ftc-endorsement-disclosures-2026/</guid><description>The Endorsement Guides got teeth two years ago, and the enforcement trend in 2026 is worth understanding before your next campaign.</description><pubDate>Mon, 02 Feb 2026 00:00:00 GMT</pubDate><category>creators</category><category>ftc</category><category>endorsements</category><category>disclosures</category><category>creator-economy</category></item><item><title>AI training data and the contracts your enterprise customers will start asking for</title><link>https://technically.law/writing/ai-training-data-enterprise-contracts/</link><guid isPermaLink="true">https://technically.law/writing/ai-training-data-enterprise-contracts/</guid><description>Enterprise procurement is now asking SaaS vendors what their AI features were trained on. The answers founders give today will be quoted back to them later.</description><pubDate>Mon, 26 Jan 2026 00:00:00 GMT</pubDate><category>tech</category><category>ai</category><category>saas</category><category>enterprise-contracts</category><category>ip</category></item><item><title>Where wellness meets HIPAA, and where it does not</title><link>https://technically.law/writing/where-wellness-meets-hipaa/</link><guid isPermaLink="true">https://technically.law/writing/where-wellness-meets-hipaa/</guid><description>Most wellness operators believe HIPAA does not apply to them. They are usually right and increasingly often wrong.</description><pubDate>Mon, 19 Jan 2026 00:00:00 GMT</pubDate><category>wellness</category><category>hipaa</category><category>health-privacy</category><category>wellness</category><category>compliance</category></item><item><title>Why your NIL deals are starting to look like SaaS contracts</title><link>https://technically.law/writing/nil-deals-look-like-saas-contracts/</link><guid isPermaLink="true">https://technically.law/writing/nil-deals-look-like-saas-contracts/</guid><description>Brand deals for athletes and influencers are quietly absorbing the structure of enterprise software agreements, and not always for the athlete&apos;s benefit.</description><pubDate>Mon, 12 Jan 2026 00:00:00 GMT</pubDate><category>creators</category><category>nil</category><category>creator-contracts</category><category>ip</category><category>brand-deals</category></item><item><title>The 2026 privacy law map for SaaS founders</title><link>https://technically.law/writing/2026-privacy-law-map-saas/</link><guid isPermaLink="true">https://technically.law/writing/2026-privacy-law-map-saas/</guid><description>The patchwork of state privacy laws hit a new milestone on January 1, and most SaaS companies are now in scope of more than they realize.</description><pubDate>Mon, 05 Jan 2026 00:00:00 GMT</pubDate><category>tech</category><category>data-privacy</category><category>state-privacy-laws</category><category>saas</category><category>compliance</category></item></channel></rss>