// for creators
For creators and athletes
Platform terms, intellectual property, and the business behind the brand.
Creators, athletes, and influencers operate inside a stack of legal arrangements they rarely write themselves. Platform terms shift under their feet. Brand deals trade away rights in language built for advertisers. Trademarks and likeness rights get assumed rather than secured. The income and the identity are deeply entwined, and the legal layer around both is doing more work than people realize.
The writing here is for people whose name, face, or voice is also their business. It tends to focus on what is actually leverageable in a contract, where the FTC and state regulators are heading on disclosures, and how to think about IP and likeness when those assets compound over a career.
- Two AI likeness laws take effect this week and creators are in scope
- The Take It Down Act compliance deadline lands this week
- What the new $2,500 NIL threshold actually changes
- Why your social handle is not a trademark
- Dark patterns rules are about to reach the creator economy
- Section 230 and the platform problem creators keep running into
- FTC endorsement disclosures, version 2026
- Why your NIL deals are starting to look like SaaS contracts
- Loss of Value insurance for college athletes, and why some claims pay
- NIL and the NFL draft decision after House
- Registering your handle as a trademark
- Legal risks of running a business on social media
- The legal risks social media influencers actually face