// for creators
For creators and athletes
Platform terms, intellectual property, and the business behind the brand.
Creators, athletes, and influencers operate inside a stack of legal arrangements they rarely write themselves. Platform terms shift under their feet. Brand deals trade away rights in language built for advertisers. Trademarks and likeness rights get assumed rather than secured. The income and the identity are deeply entwined, and the legal layer around both is doing more work than people realize.
The writing here is for people whose name, face, or voice is also their business. It tends to focus on what is actually leverageable in a contract, where the FTC and state regulators are heading on disclosures, and how to think about IP and likeness when those assets compound over a career.